REI Co-op introduces new own brand bikes, preps new shoes
Outdoor retailer REI Co-op has unveiled new bicycles under its Co-op Cycles line and is reportedly preparing to launch a new own brand of sustainable active footwear.
The new bicycles include its first-ever fat-tire mountain bike, and two town-to-trail e-bikes that will launch alongside the retailer's new e-bike repair service capabilities.
The rigid mountain bike is built to tackle rough terrain with roots, rocks, sand and snow. The Co-op Cycles DRT 4.1 Fat-Tire Bike retails for around $1,300 and is built with a 6061 aluminum frame; 6061 aluminum fork; SRAM X1 100 Eagle DUB fat 5 crankset; SRAM DUB English BSA 100 mm fat bottom bracket; SRAM SX Eagle 12-speed sifters; SRAM SX Eagle 12-speed rear derailleur; SRAM Eagle, 11-50t, 12-speed rear cogs; Shimano Acera MT-400 hydraulic disc brakes; Shimano brake levers; 26” aluminum rims; 15mm thru-axle front hub; 12 mm thru-axle rear hub; 26x4.8 inch tire.