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Consumer Insights

The power of one

Single-person households present opportunity for retailers and their store brands, as frugality and conscientious purchasing behaviors linger.


Think outside the basics

Premium ingredients, new delivery formats and a focus on probiotics can mean healthy sales for store brand vitamins and supplements.

Center Store

Be creative

Innovative flavors and packaging options, as well as healthful varieties, could boost store brand soup sales.

Dairy, Frozen & Refrigerated

Capture the breakfast crowd

When retailers look at their store brand breakfast products, they should see what consumers want: convenient, healthful and tasty items.

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