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Ups and downs for frozen desserts

Sales of frozen cakes and pies are on the decline, as consumers gravitate toward fresh options, but sales of ice cream and related products are still growing.

Consumer Insights

Ups and downs for frozen desserts

Sales of frozen cakes and pies are on the decline, as consumers gravitate toward fresh options, but sales of ice cream and related products are still growing.

HBC & OTC

Center Store

Dairy, Frozen & Refrigerated

Ups and downs for frozen desserts

Sales of frozen cakes and pies are on the decline, as consumers gravitate toward fresh options, but sales of ice cream and related products are still growing.

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