2024 Game Changer: NEX 3 Paces Athletic Apparel
Sales of private label products across numerous categories saw strong growth in 2023, and retailers and suppliers alike are working to keep that momentum going. With consumer expectations for store brand products perhaps higher than ever, the pressure is on to bring to market high value products that meet the demands of today’s shoppers who are seeking quality and value.
RELATED: See the complete list of 2024 Game Changers honorees
The honorees in Store Brands 2024 Game Changers played a role in continuing to raise the bar in the world of private label. From the work of the six individuals honored this year to the products and programs developed by retailers and suppliers, the quality of store brand products now on the shelves are driving sales and giving shoppers additional choices at retail.
Navy Exchange Service Command
3 Paces Athletic Apparel
Private label collections have been no stranger to the Navy Exchange Service Command (NEX), and its 3 Paces Athletic Apparel is the latest successful addition to the NEX roster of own brands.
The assortment of athletic apparel for the family offering an affordable price is designed with the military family in mind. Sold alongside a host of well-known national athletic apparel brands, 3 Paces offers a new dimension to the NEX’s athletic assortment with quality, value, and performance top of mind, officials with the retailer said.
Designed based on patron feedback that a value oriented performance brand was missing from the NEX assortment, military families want quality athletic apparel that keeps up with their lives. Using industry and patron input on what was most needed, NEX selected a manufacturing partner that could offer the best quality product, performance and design at values essential to ensuring that military families can stay within their budgets.
NEX worked with an outside agency to develop the brand positioning and marketing for 3 Paces, which was inspired by the first steps an individual takes towards a healthier lifestyle, the act of counting to three before taking action, and the three paces in between you and the sailor in front of you during a march.