a bedroom with a stuffed animal

Store Brands in the Wild

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A visit to Bed Bath & Beyond’s flagship store

Store Brands in the Wild shares how the retailer’s owned brands take center stage.
Dan Ochwat
dan

At the end of last month, Bed Bath & Beyond re-opened a re-modeled, stunning flagship store in the Chelsea neighborhood of New York. The retailer announced a ribbon-cutting ceremony and shared a brief look at the location, which showed a new focus around its owned brands strategy.

Store Brands in the Wild headed to the store and found the owned brands play a central role in each department throughout the location. The newly launched store brands received bold featurettes and room sets with beautiful graphics around the logos and branding on full display. Additionally supporting the large owned brand callouts in each section from kitchen to bath to bedding, the private brands received merchandising endcaps and supporting signage.

Inside the store

  • a room full of boxes
    a room full of boxes
  • a room full of furniture
    a room full of furniture
  • a room filled with furniture and a book
    a room filled with furniture and a book
  • a store inside of a building
    a store inside of a building
  • a close up of a toy kitchen
    a close up of a toy kitchen
  • a living room
    a living room
  • a person standing in front of a store
    a person standing in front of a store
  • a room filled with furniture and vase of flowers on a table
    a room filled with furniture and vase of flowers on a table

Having been to the previous store, the newly remodeled store presented a truly modern upgrade.

Bed Bath & Beyond is leveraging a plethora of new owned brands to support the company’s new strategy. Some of the private brands include the Haven bath line, Our Table kitchenware, the Wild Sage youthful brand and the value brand Simply Esential.

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Blog Author

Dan Ochwat

Dan Ochwat is the executive editor of Store Brands magazine, part of the EnsembleIQ network of publications. He's been involved in writing and editing for retail-based trades for nearly two decades, formerly as the editor of Shopper Marketing magazine, and as a writer for Path to Purchase IQ, publications that cover national brand consumer goods marketing and news. Read More

dan

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